You wear SPF 50. You use retinol and hyaluronic acid. You moisturize like a pro.
But you might still be unknowingly speeding up skin aging. Why? Unfiltered tap water.
The Chlorine Problem
Chlorine is commonly added to municipal water systems to kill bacteria. It keeps your water safe to drink â but not necessarily safe for your skin.
Hereâs how chlorine damages your skin barrier:
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Disrupts your skin's natural microbiome
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Strips away protective oils that lock in moisture
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Weakens your moisture barrier, leading to dehydration
Over time, regular exposure to chlorinated water can lead to:
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Premature aging and fine lines
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A dry, rough skin texture
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Loss of elasticity and a dull appearance
Basically, itâs like using a harsh toner twice a day â without realizing it.
Skincare Alone Isnât Enough
Even the best anti-aging serums canât save your skin if the water you're washing with is working against you.
Thatâs Where the SimplyPure Filter Comes In
Our SimplyPure Filter by Skinrae removes skin-damaging chlorine and contaminants from your tap water. With every rinse, youâre protecting your skin instead of harming it.
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Smoother texture
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Stronger moisture barrier
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Better results from your serums, creams, and moisturizers
Protect your glow from the very first drop. Because anti-aging starts at the sink.