You double cleanse. You exfoliate. You even splurged on that $90 serum everyone swears by.
But still, your skin feels off. Not dirty exactly, but never fully clean.
Hereās the thing: your skincare products might not be the issue. Your tap water might be.
The Truth About Hard Water
Most households unknowingly wash their face with hard water ā water that contains high concentrations of minerals like calcium, magnesium, and even lime scale.
While not dangerous to your health, these minerals can wreak havoc on your skin. When mixed with your cleansers and oils, they leave behind a stubborn film that doesnāt rinse off ā even with the best facial cleanser.
You know that tight, squeaky feeling after washing your face? Thatās not your skin getting clean. Thatās your skin barrier being stripped.
What This Residue Does to Your Skin:
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Blocks active skincare ingredients like niacinamide or vitamin C from penetrating effectively
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Clogs pores without you realizing it
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Causes dryness, dullness, flakiness, and sometimes breakouts or congestion
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Interferes with your moisturizer's ability to hydrate deeply
If your skin still looks or feels off despite using clean or luxury skincare, your water might be silently sabotaging your results.
The Fix: Filter It at the Source
The SimplyPure Filter by Skinrae is a sleek, easy-to-install tap filter that removes:
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Calcium and magnesium (the culprits behind hard water)
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Sediment and fine particles
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Chlorine and other pore-aggravating substances
By filtering impurities before they hit your skin, your products work better, your pores stay clear, and your face actually rinses clean.
⨠Better water = better skin.